00605naa#a2200181#i#4500001001600000005001700016011001400033100004100047101000800088102000700096200007600103210004600179215001100225608002700236675010800263700002500371856002700396EN\\bibl\11501120260223123706.1##a2782-2435##a20260217b2026####ek#y0engy0150####ca0#aRUS##aRU1#aFormulating the Strategic Concept of Brand PerformanceeJournal article1#aKemerovocKemerovo State Universityd2026##a16 с.##aJournal article2local##aЭкономика. Народное хозяйство. Экономические науки. 33zRUS#1aTrifonovgNikolay O.4#ajstrategizing.kemsu.ru