Strategic Analysis of the Development Potential of the Entrepreneurial University of Kuzbas

Maria Leukhova; Irina Korchagina

doi:10.21603/2782-2435-2022-2-1-12-30

UDC

STRATEGIC ANALYSIS OF THE DEVELOPMENT POTENTIAL OF THE ENTREPRENEURIAL UNIVERSITY OF KUZBAS Strategic Analysis of the Development Potential of the Entrepreneurial University of Kuzbas

АА Аа

Published in Strategizing: Theory and Practice · Pages 12–30 · Rubric: Strategizing in Education

DOI: https://doi.org/10.21603/2782-2435-2022-2-1-12-30

Received: 07.02.2022 Accepted: 01.03.2022 Published: 30.03.2022

Authors

Maria Leukhova

ORCID

Irina Korchagina

Maria Leukhova

Academic degree: candidate of historical sciences

Science rang: docent

Kemerovo State University Russian Federation · Kemerovo

ORCID

Irina Korchagina

Kemerovo State University Head of the Department · Department of Accounting, Taxation and Finance

ABSTRACT

Introduction. Modern universities must fulfill the so-called “third mission” and become entrepreneurial (University 3.0). To go through this strategic transformation, universities need new theoretical approaches to strategizing. The research objective was to identify the strategic opportunities of creating an entrepreneurial university in the Kemerovo Region, i.e. interests of its stakeholders, mission, strategic priorities, competitive advantages, etc. Study objects and methods. The research featured the Kemerovo State University as the leading university in the region. It relied on the strategizing theory and methodology developed by V.L. Kvint, Foreign Member of the Russian Academy of Science. It involved an analysis of interests and values, an OTSW analysis, the method of strategic priorities and competitive advantages, etc. Results and discussion. The strategic development of the Kemerovo State University as an entrepreneurial university on its way to University 4.0 proved to be possible and expedient. The interests of the main stakeholders coincided in the field of R&D commercialization and the development of the entrepreneurial ecosystem of the university. Global, national, and regional trends determined the potential and expediency of “the third mission” of the Kemerovo State University. The strategizing strengths included a ready-made entrepreneurial training system, innovative infrastructure, competencies, and experience in start-ups, while the low level of entrepreneurial culture appeared to be the most obvious weakness. The article introduces the mission of the Kemerovo State University as an entrepreneurial university. The authors identified five strategic priorities, four of which demonstrated competitive advantages, as well as clear strategic contours and goals. Conclusion. The study can be of interest to management departments of universities that plan their strategic development as entrepreneurial universities.

KEYWORDS

strategy theory, strategy methodology, entrepreneurial university, stakeholders, global trends, mission, strategic priorities, competitive advantages

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Editor-in-Chief

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Editorial board member

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GOST

Leukhova M. G., Korchagina I. V. Strategic Analysis of the Development Potential of the Entrepreneurial University of Kuzbas // Strategizing: Theory and Practice. 2022. no. 1. pp. 12-30. DOI: https://doi.org/10.21603/2782-2435-2022-2-1-12-30. (Date of access 15.09.2026).

MLA

Maria Leukhova, Korchagina I. V.. "Strategic Analysis of the Development Potential of the Entrepreneurial University of Kuzbas." Strategizing: Theory and Practice 2.1 (2022): 12-30. DOI: https://doi.org/10.21603/2782-2435-2022-2-1-12-30.

APA

Leukhova M. G., Korchagina I. V. (2022). Strategic Analysis of the Development Potential of the Entrepreneurial University of Kuzbas. Strategizing: Theory and Practice, 2(1), 12-30. https://doi.org/10.21603/2782-2435-2022-2-1-12-30

Chicago

Maria Leukhova, Korchagina I. V.. "Strategic Analysis of the Development Potential of the Entrepreneurial University of Kuzbas." Strategizing: Theory and Practice 2, no. 1 (2022): 12-30. https://doi.org/10.21603/2782-2435-2022-2-1-12-30.

WIKI

{{cite journal | author = Leukhova M. G., Korchagina I. V. | title = Strategic Analysis of the Development Potential of the Entrepreneurial University of Kuzbas | journal = Strategizing: Theory and Practice | year = 2022 | volume = 2 | issue = 1 | pages = 12-30 | doi = 10.21603/2782-2435-2022-2-1-12-30 }}

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STRATEGIC ANALYSIS OF THE DEVELOPMENT POTENTIAL OF THE ENTREPRENEURIAL UNIVERSITY OF KUZBAS Strategic Analysis of the Development Potential of the Entrepreneurial University of Kuzbas

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